Capsule Craft
MOQ 1,000.
This quality, in a capsule.
Planning, design, tooling, production, packaging and capsule filling, handled end to end. Because capsule toys are what we do every day, we can also tell you what belongs in the capsule — not only how to make it.
Delivered work
Products we made and shipped, from the inside of the capsule to the packaging.
natori
Tour merchandise for the “Koushin” tour: acrylic keyrings and a capsule-ball item.
Sunde Inc.
An original figure series that drew a large response on X.
FC Tokyo
Stadium-only metal keyrings, sold from our machines on matchdays.
We publish only the projects we have permission to publish. Others can be shared privately.
How this differs from a standard OEM
| A typical OEM | Capsule Craft | |
|---|---|---|
| Minimum order | From 10,000 units | From 1,000 units |
| Product planning | Not included | Included — we work as an ODM |
| AI and 3D input | Sometimes | Fully supported |
| Lead time | 60–90 days | From 45 days |
| Running it at an event | Not offered | Machines available from us as well |
Lead time depends on the product, the tooling and the volume.
Why clients come to us
01
We start before the brief exists
Not only production. We will work on what the product should be — what people will actually want to pull out of a capsule — before anything is drawn.
02
One supplier, most categories
Acrylic charms, tin badges, small homeware, textiles, detailed figures, plush. All through a single point of contact.
03
Planned in Japan, made across Japan and Shenzhen
Our partner factories let us hold quality and lead time while keeping costs where they need to be.
04
Series design, not just products
We run capsule-toy machines ourselves, so we know how a line-up has to be built — the ratio of variants, the secret, the one people chase.
05
Delivered already inside the capsule
For capsule-toy products we fill and seal before shipping. Nobody has to sit in a back room stuffing capsules the night before.
06
And the machine, if you need it
If the goods are for an event, we can place the machines that sell them and make them cashless at the same time.
What we can make
For capsule machines, but also for giveaways, retail and online sales.
Small goods and accessories
Acrylic charms · Rubber straps · Tin badges · Mirrors · Zip pouches · Magnets
Figures (PVC, soft vinyl, resin)
Chibi figures · Designer toys · Mini figures sized for capsules
Plush and textiles
Mascot plush · Plush pouches · Mini cushions · Tote bags
Stationery
Die-cut stickers · Notepads · Washi tape · Clear cards · Desk mats
Factories and compliance
Our partner factories hold third-party audits covering working conditions and social responsibility, including amfori BSCI. If your brand has its own audit or compliance requirements, tell us early and we will match the production route to them.